Free calculator for chauffeur companies

OTA booking or direct booking?

Compare what a booking leaves you after an OTA’s commission with the same trip booked direct, after the cost of winning it.

The sliders start from Irish Transfer: €67 is what a booking from Google Ads cost from June to August 2026.

What you keep per marketplace booking€75
The same trip booked direct, after the cost of winning it€83

marketplace: price − platform commission − cost of the trip
direct: price − cost of the trip − cost of winning the booking

If the figure is thin, a product can still be worth listing for the bookings it fills on quiet days, as long as that is a decision made on purpose.

Our fee starts at €2,000 a month, with no setup fee, and the plan behind these numbers is part of the proposal.

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How it works

The calculation

  1. An OTA booking leaves the price, minus the platform’s commission, minus your cost of running the trip.
  2. A direct booking leaves the price, minus your cost of running the trip, minus what it cost to win the booking.
  3. If the OTA figure is thin, a product can still be worth listing for quiet days, as long as that is a decision made on purpose.
One run

A €300 transfer that costs €150 to run leaves €75 after a 25% commission on an OTA. Booked direct through Google Ads it leaves €83, because about €67 of ads stood behind each Irish Transfer booking from June to August 2026. At a 30% commission the OTA figure falls to €60, and the direct booking is worth a third more.

What to do with the result

Run it for each product you plan to list, not for an average. A day tour with a large ticket usually survives the commission; a short airport run often does not, and belongs on a transfer platform or on your own site. Keep the retail price the same on every channel.

More on this in Bookings from OTAs ›

Guides behind the numbers

Read next

  1. What OTAs and chauffeur networks require before they list youThe documents Viator, GetYourGuide, Blacklane and the transfer platforms ask a chauffeur company for, and the one folder that covers them all.
  2. Price parity: can your website be cheaper than your OTA listing?What price parity means for a chauffeur company on OTAs, what GetYourGuide, Viator and EU law say in 2026, and how to keep direct bookings better.
  3. Bokun or Rezdy: does a chauffeur company need a booking system for OTAs?Whether a chauffeur company needs Bokun or Rezdy to sell on OTAs: what they cost, how they suit transfers, and when a booking system is worth paying for.

Questions

Questions owners ask about this calculator

What commission should I enter?

Viator and GetYourGuide do not publish rates; operators report 20 to 30 percent, with 25 the figure quoted most often. Enter the rate you were offered once you have signed up.

What counts as the cost of winning a direct booking?

The ads, or the share of your website and search work, behind one booking. Irish Transfer measured about €67 of ads per booking from June to August 2026.

Is a thin OTA margin always wrong?

No. A product that fills a car on a quiet Tuesday for a small margin can still be worth listing, as long as it does not take a car from better-paid work.

Can I list a higher price on the OTA to cover the commission?

On GetYourGuide a parity rule stops your own site being cheaper, and since August 2026 Viator and its partners set the retail price. The OTA price calculator shows the list price for a given net.

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