Free calculator for chauffeur companies

What will a Google Ads budget bring?

See what a monthly Google Ads budget turns into for a chauffeur company: enquiries, bookings, booking revenue and the ads behind each booking.

The sliders start from Irish Transfer: about €2,400 a month of ads and €16 per enquiry from June to August 2026, 24% of enquiries won in August 2026 and a €691 average booking in 2026.

Bookings a month from the ads36
Enquiries a month150
Booking revenue a month€24,876
Ads behind each booking€67

enquiries: budget ÷ cost per enquiry
bookings: enquiries × share won; ads per booking: budget ÷ bookings

Compare the ads behind each booking with the margin one booking leaves you. If the ads cost more than the margin, lower the cost per enquiry or raise the share you win before raising the budget.

Our fee starts at €2,000 a month, with no setup fee, and the plan behind these numbers is part of the proposal.

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How it works

The calculation

  1. Enquiries a month are the budget divided by the cost of one enquiry.
  2. Bookings are those enquiries times the share you win, and revenue is bookings times your average booking.
  3. The ads behind each booking are the budget divided by the bookings; compare that with the margin one booking leaves.
One run

At about €2,400 a month of ads, €16 per enquiry and 24% of enquiries won, the planner shows about 150 enquiries and 36 bookings a month from the ads, about €24,900 of booking revenue at the €691 Irish Transfer average, and about €67 of ads behind each booking. That last figure is what Irish Transfer measured from June to August 2026.

What to do with the result

Use it to size a first budget and to see which lever matters: halving the cost per enquiry or doubling the share you win does more than doubling the budget. Then set the limit per enquiry with the cost per lead calculator and hold the account to it.

More on this in Know which ads pay ›

Guides behind the numbers

Read next

  1. Can a chauffeur company use Google Local Services Ads?Whether a chauffeur company can use Google Local Services Ads in 2026 (it cannot), what the format is and what to do instead.Read the guide
  2. Google Ads Quality Score for chauffeur companies: what to do with itWhat Google Ads Quality Score means for a chauffeur company, what its three parts tell you, which keywords to look at and what to fix when one is rated low.Read the guide
  3. Call tracking for chauffeur companies: which calls came from your ads?How a chauffeur company can see which ads make the phone ring: Google forwarding numbers, which method to use, what counts as a real call and the limits.Read the guide

Questions

Questions owners ask about this calculator

What cost per enquiry should I enter if I have no account yet?

Start with €15 to €25, the range Irish Transfer saw between August 2025 and August 2026, and replace it with your own figure after the first month of real tracking.

Why are the planner’s bookings lower than my total bookings?

It counts only bookings from Google Ads enquiries. Direct, repeat and partner bookings come on top, which is why a booking system that records the source matters.

Is €1,000 a month enough to start?

It is the floor at which an account produces enough enquiries to learn from. Below it the numbers move too slowly to tell a good campaign from a bad one.

Does the revenue figure include repeat trips?

No. It counts the first booking only. A traveller who books the return or comes back next year adds revenue the ads did not pay for again.

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