Search visibility
- What it shows
- Searches with the site on Google’s first page
- At Irish Transfer
- ×11 than a year earlier
Direct bookings for chauffeur companies
More bookings straight to you, without a commission
A direct booking comes through your website, a call or a returning customer, so you keep the whole price. It takes pages that answer each route, a place on Google and in AI answers, ads for the routes that pay, and reviews that bring customers back.
×11
more searches with Irish Transfer on Google’s first page than a year ago
×3.75more enquiries from Google search than the summer before
€67what a booking from Google Ads cost, against a platform’s commission
Irish Transfer · Search Console, GA4 and Google Ads · 1 to 25 October 2026 against 2025 · summers 2025 and 2026 · June to August 2026
Where direct bookings come from
Four channels that bring travellers to you
Where the traveller lands
Your website
A page for every route and service you want to sell, with a price and an enquiry form that works on a phone.
- Website and brand
Where the traveller searches
Google and AI assistants
Route pages, your Google profile and reviews, so you show up when someone searches or asks an assistant.
- SEO and AI search
When you need bookings now
Google Ads
Campaigns for the routes and services that pay, each landing on its own page, judged by the enquiries they bring.
- Google Ads
After the first trip
Reviews and repeat customers
A review request after every trip and an easy way back for customers who travelled with you before.
- Enquiries and bookings
What brings each traveller
Match each traveller to the page or channel that answers them
- Searches for a routeShannon to the Cliffs of Moher, Dublin Airport to the city→A route page with the price and the formTop 10 for “shannon to cliffs of moher”
- Searches for a serviceChauffeur service, private driver→A Google Ads campaign for the service and its page€16.15 per enquiry
- Asks an AI assistantWhich company to book for a transfer→Clear service and route pages, reviews and the Google profileEnquiries from AI assistants
- Travelled with you beforeComes back for the next trip→A review request after the trip and an easy way to book again
Irish Transfer results from Search Console, Google Ads and Google Analytics
Five numbers to watch
What direct bookings brought Irish Transfer
| Measure | What it shows | At Irish Transfer |
|---|---|---|
| Search visibility | Searches with the site on Google’s first page | ×11 than a year earlier |
| Search enquiries | Website enquiries from organic search | ×3.75 than the summer before |
| Google Ads, per enquiry | What one website enquiry cost | €16.15, June to August 2026 |
| Google Ads, per booking | What one booking cost, after the share of enquiries that book | about €67, June to August 2026 |
| AI assistants | Enquiries from ChatGPT and other assistants | Arriving since summer 2026 |
Search enquiries
- What it shows
- Website enquiries from organic search
- At Irish Transfer
- ×3.75 than the summer before
Google Ads, per enquiry
- What it shows
- What one website enquiry cost
- At Irish Transfer
- €16.15, June to August 2026
Google Ads, per booking
- What it shows
- What one booking cost, after the share of enquiries that book
- At Irish Transfer
- about €67, June to August 2026
AI assistants
- What it shows
- Enquiries from ChatGPT and other assistants
- At Irish Transfer
- Arriving since summer 2026
Irish Transfer figures from Google Search Console, Google Analytics and the Google Ads account. Search figures compare the same weeks a year apart, so the season matches.
Direct or through a platform
What one booking leaves you each way
A direct booking costs what you spent to win it, and a platform booking costs its commission. Try both on your own prices.
The sliders start from Irish Transfer: €67 is what a booking from Google Ads cost from June to August 2026.
What you keep per marketplace booking€75
The same trip booked direct, after the cost of winning it€83
marketplace: price − platform commission − cost of the trip
direct: price − cost of the trip − cost of winning the booking
If the figure is thin, a product can still be worth listing for the bookings it fills on quiet days, as long as that is a decision made on purpose.
Our fee starts at €2,000 a month, with no setup fee, and the plan behind these numbers is part of the proposal.
ApplyBefore you spend on ads
Four things to get right first
Count real enquiries, not clicks
Test the enquiry form with a real submission before any spend goes up, so every report counts what matters.
Give every route its own page
A search for one route should land on that route, with its price and the form, not on the home page.
Reply before the traveller books elsewhere
Direct bookings depend on how fast a real price goes out, which the Stop losing enquiries page covers.
Ask every customer for a review
Send the same request after every trip. Google does not allow rewards for reviews or asking only happy customers.
“selectively solicit positive reviews from customers”Google, prohibited content for businesses
How we run it
Direct bookings come from four of the seven areas we run
The website, search and AI visibility, Google Ads and enquiry handling work as one, so every direct booking is traced to the channel that brought it and the cost of winning it.
- 1Build the pagesA website with a page for every route and service you want to grow
- 2Get foundYour Google profile, reviews, route pages and Google Ads campaigns for the routes that pay
- 3Count the bookingsEvery enquiry traced to its source, and the cost of each direct booking in one monthly report
Guides on direct bookings
Guides on getting booked direct
- whispr.marketing › knowledgeWhat is a chauffeur booking worth in paid search?How a chauffeur company works out the most it can pay for a Google Ads enquiry, from the margin on one booking to the cost per booking in the account.Read the guide ›
- whispr.marketing › knowledgeWhat a chauffeur website needs before you buy more trafficThe enquiry form, route pages, trust signals, tracking and speed a chauffeur website needs before more paid traffic is worth buying.Read the guide ›
- whispr.marketing › knowledgeA practical search visibility plan for an established chauffeur companyHow an established chauffeur company plans route pages, its Google Business Profile and reviews, in the order that pays soonest, and measures the result.Read the guide ›
- whispr.marketing › knowledgeHow a chauffeur company gets more Google reviewsHow a chauffeur company asks for Google reviews, what the request should say, what Google prohibits, how to reply and how reviews turn into direct bookings.Read the guide ›
- whispr.marketing › knowledgeHow a chauffeur company gets repeat customersPractical steps for a chauffeur company to win repeat bookings: customer records, the return trip, follow-up messages, partners and what to count.Read the guide ›
Questions
Before you chase direct bookings
What counts as a direct booking?
A booking that comes to you without a platform in between: through your website, a call, an email or a returning customer. You keep the whole price, and the cost is what you spent to win it.
Is Google Ads cheaper than a marketplace such as Viator?
It depends on your prices and the platform's commission. At Irish Transfer a booking from Google Ads cost about €67 from June to August 2026, and the calculator on this page sets that against a platform's commission on your own figures.
How long does SEO take?
Well-built pages and a complete Google profile can show results early, and after that it is steady work rather than a sprint. At Irish Transfer the searches with the site on Google’s first page rose about elevenfold in a year.
Should we stop selling on marketplaces?
Not necessarily. Marketplaces such as Viator and GetYourGuide (the OTAs) reach travellers you would not reach yourself, and direct bookings keep more of the price, so most companies do both and compare what each booking leaves them.
Can we offer a discount for a Google review?
No. Google prohibits incentives such as discounts or free services for reviews, and asking only the customers you expect to be happy. Ask every customer the same way after the trip.
One chauffeur company in each country
Is your country still open?
Ireland is already taken, so check yours and apply in a few minutes.