Google Ads for chauffeur companies
Google Ads: from a search to a booking, every step counted
Campaigns for your routes and services, tracking that counts real enquiries, and spend that rises only with your approval. At Irish Transfer this runs on about €2,400 of ads a month.
A traveller types the trip
The form lands in one place
Confirmed, driver assigned
Google Ads
Google Analytics
Google Tag Manager
Search Console
Irish Transfer · Google Ads
Enquiries, quarter by quarter
In June to August 2026 that was about 150 enquiries and €2,400 of ads a month.
The cost per enquiry rose with the budget: about €1,500 of ads in Q3 2025 against about €6,900 in Q3 2026. Enquiries grew faster than the spend.
Where ad money usually goes
What your ad report should show
- Impressions
- Clicks
- Click-through rate
- Average cost per click
- Bookingsnot reported
- Enquiries450
- Cost per enquiry€16.15
- Enquiries that became a booking24%
- Ads behind each booking€67
- Average booking value€691
The report counts clicks, not bookings
We count enquiries and what each one cost, and you see both every monthSpend goes up and enquiries do not
Spend only rises with your written approval, and only after tracking has been tested with a real enquiryThe ad promises one thing and the page says another
Each campaign has its own page, so a search for Shannon to Galway lands on Shannon to GalwayAn enquiry comes in at night and waits until morning
Quotes and confirmations go out from 4fleet while you drive
Spend rises only with your yes
The ad account and the budget are yours from day one. We work inside them with access you can remove whenever you want.
What we do
A campaign for each route you want to sell
The Irish Transfer account, June to August 2026: 12% of clicks sent an enquiry, €16.15 per enquiry across all campaigns.
Campaigns, one for each route
- Chauffeur & Tours Ireland37% of enquiries · €16.94 each
- Shannon → All Routes32% · €15.43 each
- Dublin - Transfers & Tours19% · €13.01 each
- Shannon → Galway12% · €15.31 each
Searches that became enquiries
- “shannon airport transfers”
- “chauffeur service”
- “private driver dublin”
- “airport transfer shannon to galway”
- “transfers from dublin airport to hotel”
- “personal driver service”
- “chauffeur service dublin”
- “shannon airport to killarney”
- “hire a driver in cork ireland”
- “galway car service”
- Channel choiceGoogle Ads first in most markets, with Microsoft or Meta only where your customers are
- Tracking that counts real enquiriesTested with a real form submission before any spend increase
- Campaigns for each route and serviceAirport, corporate and tour campaigns for the services you want to grow
- Landing pagesBuilt with the website, so the promise in the ad matches the page
- Ongoing optimisationWithin the monthly budget you approve
How it runs
Ads start when the funnel is ready
Before the first euro, four things in place.
Campaigns go live
- We
- Build a campaign for each route and service
- You
- Answer special requests, while 4fleet sends the quotes
- You get
- Every enquiry with its source
Work, report, approve
- We
- Optimise within your budget, update you weekly and meet monthly
- You
- Approve the budget and the plan, and spend rises only with your written approval
- You get
- Cost per enquiry and per booking, and the share of enquiries you won
Review together
- We
- Show what worked and what did not
- You
- Decide what changes
- You get
- The plan for the months ahead
Who does what
Your account, our work inside it
The ad account and the budget are yours from day one. We work inside them with access you can remove whenever you want.
Guides on Google Ads
Tracking, cost per enquiry and what ads may cost
CalculatorWhat can one enquiry cost?The most you can pay Google for an enquiry- Can a chauffeur company use Google Local Services Ads?Whether a chauffeur company can use Google Local Services Ads in 2026 (it cannot), what the format is and what to do instead.Read the guide ›
- Google Ads Quality Score for chauffeur companies: what to do with itWhat Google Ads Quality Score means for a chauffeur company, what its three parts tell you, which keywords to look at and what to fix when one is rated low.Read the guide ›
- Call tracking for chauffeur companies: which calls came from your ads?How a chauffeur company can see which ads make the phone ring: Google forwarding numbers, which method to use, what counts as a real call and the limits.Read the guide ›
- Cost per lead for a chauffeur company: what one enquiry should costHow to work out cost per lead at a chauffeur company, what counts as a lead, the most one enquiry can cost and why the figure moves, with real figures.Read the guide ›
- Negative keywords for chauffeur companies: stop paying for the wrong searchesHow a chauffeur company finds and excludes wasted Google Ads searches: the search terms report, what to exclude, how match types work and how it goes wrong.Read the guide ›
Questions
Budgets, tracking and what ads cost
Can we buy the ads on their own?
Ads are one of the seven areas we run as your marketing department, so they come with the whole department, for one monthly fee from €2,000. The ad budget, from €1,000 a month, you pay straight to Google.
How much should we spend at the start?
From €1,000 a month, paid straight to Google. Before launch we propose how to split it between your routes and services, and you approve the split.
Whose account is it?
It is yours from day one. We work through manager access, and if we part ways the account, its history and the campaigns stay with you.
Can you promise a number of bookings?
We cannot promise a booking number. We do promise that spend never rises without your written approval, and that every month you see each enquiry and what it cost.
Do you run Meta or Microsoft ads as well?
Yes, where your customers use them. In most markets Google Ads comes first, and we add Microsoft or Meta when the numbers justify it.
One chauffeur company in each country
Is your country still open?
Ireland is already taken, so check yours and apply in a few minutes.