Our Process
How We
Work Together
A transparent, proven process from first conversation to scaling success. No surprises, no hidden complexity.
Our 5-Step Process
Every successful engagement follows these proven steps.
Discovery & Audit
Understanding Your Business
Every engagement starts with understanding where you are today. I conduct a thorough audit of your current marketing setup and identify opportunities.
What I Do
- Free account audit (Google, Meta, or Amazon)
- Competitor analysis
- Goal alignment and KPI definition
- Historical data review
- Technical setup assessment
What You Get
- Audit report with findings
- Opportunity identification
- Recommended approach
Strategy Development
Planning for Success
Based on the audit findings, I develop a comprehensive strategy tailored to your business goals, budget, and competitive landscape.
What I Do
- Campaign structure planning
- Keyword and audience research
- Budget allocation strategy
- Creative direction
- Conversion tracking plan
What You Get
- Strategic roadmap document
- Campaign structure outline
- Budget recommendations
Campaign Build & Launch
Bringing Strategy to Life
I build out your campaigns following proven best practices, implement tracking, create compelling ad copy, and launch with careful quality assurance.
What I Do
- Account setup or restructure
- Ad creation (copy and formats)
- Conversion tracking implementation
- Landing page recommendations
- Quality assurance testing
What You Get
- Live campaigns
- Tracking verification
- Launch documentation
Optimization & Scaling
Continuous Improvement
Through daily AI monitoring and weekly review, I continuously optimize your campaigns to improve performance and scale what works.
What I Do
- Daily performance monitoring
- Bid adjustments and optimization
- A/B testing (ads, audiences, landing pages)
- Negative keyword management
- Budget reallocation based on performance
What You Get
- Weekly optimization reports
- Performance improvements
- Scaling recommendations
Reporting & Growth
Transparent Results
Clear, actionable reports show exactly what's working. Regular strategy calls ensure we stay aligned on goals and continuously improving.
What I Do
- Monthly performance reports
- Strategy calls (monthly or bi-weekly)
- Scaling recommendations
- New channel exploration
- Quarterly business reviews
What You Get
- Detailed monthly reports
- Strategic recommendations
- Growth roadmap updates
How I Operate
The principles that guide everything I do.
Clear Communication
No jargon, no hiding behind metrics. I explain what I'm doing and why in plain language.
Transparent Reporting
You see everything we see. Real-time dashboards and detailed reports show exactly where your money goes.
Senior Expertise
You work directly with experienced strategists, not junior account managers learning on your budget.
Fast Response
Questions answered within 24 hours. Monthly calls to review strategy. I'm here when you need me.
Expected Timeline
From first call to live campaigns in under 3 weeks.
Timelines vary based on complexity. Simpler campaigns can launch in under a week.
Large multi-market setups may take longer for proper foundation.
Process FAQ
Common questions about working with me.
What happens during the free strategy call?
I discuss your business goals, current marketing situation, and challenges. I'll provide initial recommendations and assess if we're a good fit. No pitch, no pressure - just an honest conversation about your needs.
How involved do I need to be?
As involved as you want to be. Some clients prefer hands-off management with monthly updates, while others want weekly calls and close collaboration. I adapt to your preferred working style.
What reporting do you provide?
Weekly email reports covering key metrics, monthly detailed reports with insights and recommendations, real-time dashboard access, and monthly strategy calls to review performance and plan ahead.
How do you communicate?
I use email, Slack, or your preferred communication tool. For client calls, I use Google Meet or Zoom. I respond to all queries within 24 hours on business days.
Ready to Get Started?
Book a free strategy call to discuss your goals and see if it's a good fit.