Free calculator for chauffeur companies
What can one enquiry cost?
Work out the most one enquiry and one booking can cost in Google Ads, from your average booking, your margin and the share of enquiries you win.
The sliders start from Irish Transfer: €691 average booking in 2026 and 24% of enquiries won in August 2026. The margin and the profit you keep are yours to set.
per booking: average booking × margin − profit you keep
per enquiry: per booking × share of enquiries you win
Compare the first figure with the cost per enquiry in your Google Ads account. Irish Transfer paid €16.15 per enquiry from June to August 2026.
Our fee starts at €2,000 a month, with no setup fee, and the plan behind these numbers is part of the proposal.
ApplyHow it works
The calculation
- The most one booking can cost is your average booking times your margin, minus the profit you want to keep.
- The most one enquiry can cost is that figure times the share of enquiries you win.
- Compare the result with the cost per enquiry in your Google Ads account every month.
A company with a €691 average booking, the Irish Transfer average for 2026, a 30% margin and €50 of profit to keep per booking can spend up to €157 on the ads behind one booking. Winning 24% of enquiries, as Irish Transfer did in August 2026, that is €37.73 per enquiry. Irish Transfer paid €16.15 per enquiry from June to August 2026, at about €2,400 a month of ads.
Put the per-enquiry figure next to the cost per conversion in your Google Ads account, campaign by campaign, once a month. A campaign above the limit is buying the wrong searches or sending them to the wrong page; fix those before cutting the budget. A campaign well below it can usually take more budget.
More on this in Know which ads pay ›
Guides behind the numbers
Read next
- Can a chauffeur company use Google Local Services Ads?Whether a chauffeur company can use Google Local Services Ads in 2026 (it cannot), what the format is and what to do instead.Read the guide ›
- Google Ads Quality Score for chauffeur companies: what to do with itWhat Google Ads Quality Score means for a chauffeur company, what its three parts tell you, which keywords to look at and what to fix when one is rated low.Read the guide ›
- Call tracking for chauffeur companies: which calls came from your ads?How a chauffeur company can see which ads make the phone ring: Google forwarding numbers, which method to use, what counts as a real call and the limits.Read the guide ›
Questions
Questions owners ask about this calculator
What margin should I enter?
What is left from the fare after the driver, fuel, the car and the empty return leg, before any marketing. Most chauffeur companies land between 25 and 40 percent once the return leg is counted.
Why does the share of enquiries won change the limit?
Because ads buy enquiries, not bookings. If you win one enquiry in four, four enquiries have to be paid for from one booking’s margin.
Should I use one route or my average booking?
The average booking across everything you sell, because tours and golf days sit in the same account as airport transfers and change the limit by several times.
What if the result is zero?
The margin on a booking does not cover the profit you want to keep, so there is nothing left for advertising. Prices or costs come first; the pricing guide covers both.
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Is your country still open?
Ireland is already taken, so check yours and apply in a few minutes.