Offer and strategy for chauffeur companies
Offer and strategy: sell more of the work that pays
We look at who books you, which services earn the most and how you price them, then agree one plan for the next 90 days and the year ahead. You approve every price and promise before it goes out.
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Where the money is
We start with where your bookings really come from
Every booking and enquiry in your system tells us which routes, customers and trips carry the business. At Irish Transfer we read them route by route before changing a single price.
Irish Transfer airport transfers, most booked first
- Shannon Airport ↔ Galway
- Shannon Airport ↔ Shannon, Ennis and Clare
- Shannon Airport ↔ Killarney
- Shannon Airport ↔ Limerick
- Dublin Airport ↔ Dublin City
- Shannon Airport ↔ Cork
Most Galway customers fly in with Irish Transfer, and we rarely drive them back
About 4 in 5 trips on the busiest route are arrivals into Shannon.
DoneThe return trip is now offered when the arrival is booked.
Cruise calls are rare and pay the most per trip
Passengers from Cobh and Dún Laoghaire book a day out and come back to the ship.
DoneShore excursions are now sold as a day, priced as one.
Galway links the two busiest routes away from airports
Cork ↔ Galway and Galway ↔ Killarney lead every route that does not start or end at an airport.
DoneTouring days and multi-stop trips between them are now sold as packages.
What a package is worth
A touring day earns about twice what an airport transfer does
So the plan sells more days and fewer single legs, and prices each day as one trip.
What you get
One plan for the next 90 days
Customers to grow, services to sell harder and every price with the cost behind it, on one page you approve. Each later result is measured against the starting point written here.
- A review of marketing, sales and enquiry handlingWhere bookings come from today and where enquiries get lost
- Target customers and services to growAirport, corporate, golf or tours, chosen on your costs and capacity
- Pricing recommendationsWith the cost behind each one, and you approve every price
- A 90-day plan and a measurement baselineSo every later result can be compared with where you started
- New service ideasChecked against your costs, fleet and drivers before anything is promised
The next 90 days
Plan for Irish Transfer · approved by the ownerCustomers to grow
Travel agents and tour operatorsGolf groupsCorporate accountsAirport arrivals
Services to sell harder
Return trips from GalwayTouring daysShore excursions
Prices, with the cost behind each
| Trip | Price | Cost | Owner |
|---|---|---|---|
| Shannon Airport to Galway | Approved | ||
| Touring day, Cliffs and Burren | Approved | ||
| Shore excursion from Cobh | Approved |
Where we start from
Every price stays yours to approve
We bring the numbers and a recommendation. Nothing reaches the website, an ad or a partner rate card until you say yes.
How it runs
Where the work starts
What we need from you
- Your booking and enquiry records, from 4fleet or the system you use now
- A conversation about what you want to change
- The first weeks
Where the money is
- We
- Review your marketing, sales and enquiry handling, choose the customers and services to grow and set prices with the cost behind them
- You
- Approve every price and promise before it goes anywhere
- You get
- A 90-day plan and a starting point to measure against
- Every month
Run the plan
- We
- Put the plan to work across the department and bring ideas for new services
- You
- Approve the plan for the next month
- You get
- A monthly report
- After 90 days
Plan the year
- We
- Review the results with you
- You
- Decide what changes
- You get
- The plan for the year ahead
Who does what
You decide what you charge and what you promise
We do
- Read your bookings and enquiriesWhere bookings come from today and where enquiries get lost
- Recommend prices with the cost behind themNew services too, checked against your costs, fleet and drivers
- Run the 90-day plan with youMeasured against the starting point written in the plan
As part of the whole department, from €2,000 a month
You keep
- Facts about your serviceWhat you do well, what customers say and why they choose you.
- Costs, prices and availabilitySo every recommendation rests on your real numbers.
- Your approvalYou confirm that every promise, price and service is one you can deliver.
We never
- A price or promise you have not approvedNothing reaches the website, an ad or a partner rate card until you say yes.
- Business consulting outside marketing and salesWe stay with customers, services, prices and how they are sold.
- Financial or legal adviceYour accountant and solicitor stay yours.
Guides on offer and strategy
Pricing, new services and the quiet months
CalculatorWhat is a higher average booking worth?The same bookings at a higher average
How to hire and keep chauffeursWhat losing a chauffeur costs, why drivers leave, where to find good ones and the habits that keep them.Read the guide ›
Airport meet and greet: how a chauffeur company prices and sells itWhat airport meet and greet costs a chauffeur company, how to price it as an extra and where it sells, with Heathrow and Dublin examples.Read the guide ›
No-show and cancellation policy for a chauffeur companyWhat a chauffeur no-show and cancellation policy should say, how long to wait, what the driver must do, how to collect the charge and what the law may require.Read the guide ›
Cruise port transfers: how a chauffeur company adds themHow a chauffeur company adds cruise port transfers: reading ship schedules, what to ask the port, how to price and sell them, and how to avoid a missed ship.Read the guide ›
How to launch a new chauffeur service without guessing its profitabilityA one-page product card, a break-even check and a demand test for chauffeur companies launching golf days, tours or other new services.Read the guide ›
All guides on Offer and strategy ›Earn more per booking ›Plan the quiet season ›
Questions
Prices, services and the plan
Will you raise our prices?
Only where the numbers support it, and only after you approve each price. Some trips earn more when they are sold as a day or a package rather than a transfer. At Irish Transfer the average booking value is 44% higher than a year ago.
What do you need from our booking system?
An export of your bookings and enquiries, or read access to the system you use. The Irish Transfer route analysis came straight from its records in 4fleet.
What if a new service does not pay?
We check every idea against your costs, fleet and drivers before anything is promised to a customer. If it does not pay after costs, we say so and leave it out.
What if we lose customers after a price rise?
Every change is measured against the starting point in the plan, so within weeks you can see whether bookings dropped. If a price costs you more customers than it earns, we take it back.
Can we buy only the plan?
Offer and strategy is one of the seven areas we run as your marketing department, so it comes with the whole department, for one monthly fee from €2,000.
One chauffeur company in each country
Is your country still open?
Ireland is already taken, so check yours and apply in a few minutes.