Free calculator for chauffeur companies
When does a marketing department pay for itself?
Set the margin you keep on one booking and your ad budget, and see how many extra bookings a month cover our fee and the ads.
When does it pay for itself?
Our fee and your ads come out of the margin you keep on each job, not out of the full fare.
Margin is what stays from the fare after the driver, fuel and vehicle costs.
How it works
The calculation
- The monthly cost is our fee from €2,000 plus your ad budget, paid by you to the platforms.
- The number of bookings is that cost divided by the margin you keep on one booking, rounded up.
- Margin is what stays from the fare after the driver, fuel and vehicle costs.
With a €2,000 fee and €1,000 of ads, the department costs €3,000 a month. At €200 of margin per booking, 15 extra bookings a month cover it; at €350 of margin, 9 do. Irish Transfer’s booking revenue in Q3 2026 was 5.4 times its Q3 2025 figure, with about €2,400 a month of ads in summer 2026.
Compare the number with the bookings you lose today to slow replies, missing route pages and commission, which the other calculators put a figure on. If the extra bookings needed are fewer than the ones you can see leaking, the arithmetic works; if not, the fee is the wrong question and prices or capacity come first.
More on this in Pricing ›
Guides behind the numbers
Read next
How to launch a new chauffeur service without guessing its profitabilityA one-page product card, a break-even check and a demand test for chauffeur companies launching golf days, tours or other new services.Read the guide ›
How to price chauffeur services: flat, hourly and day ratesHow a chauffeur company prices airport transfers, hourly work and touring days, with the rules that keep every job above cost and Irish Transfer figures.Read the guide ›
Is Google Ads worth it for a chauffeur company?When Google Ads pays for a chauffeur company, when it does not, how much to spend and how to set your own limit per enquiry, with Irish Transfer figures.Read the guide ›
Questions
Questions owners ask about this calculator
What margin per booking should I enter?
What stays from the fare after the driver, fuel and vehicle costs, averaged across everything you sell. The pricing guide shows how to work it out from your hourly and per-kilometre costs.
Is the ad budget included in the fee?
No. The fee starts at €2,000 a month and the ad budget, from €1,000, is paid by you to Google and the platforms. Both are in the calculator.
How long until the department pays for itself?
The calculator shows the monthly break-even, not the ramp. Ads produce enquiries within days; pages, partners and reviews take months, so the first quarter usually runs below the line.
Does the calculation count repeat and partner bookings?
Only if you count them as extra bookings. A partner won this year sends bookings for years, which is why the yearly figure matters more than the first month.
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