Google Ads results for chauffeur companies

Know which ads bring bookings

An ad report full of clicks says little about bookings. Counting real enquiries, knowing what each one may cost and tracing every booking to its campaign shows which ads pay and where the budget should go.

Check your countryThe Google Ads service ›
€67

of Google Ads behind each booking at Irish Transfer, against an average booking of €691, on about €2,400 of ads a month

×2.5more website enquiries from Google Ads in August than a year earlier, with spend up 95%
−22%cost per enquiry over the same year

What to measure

Four numbers that show whether ads pay

What counts

Enquiries, not clicks

A conversion is a real enquiry from the website form, tested with a real submission before any spend goes up.

What each one costs

Cost per enquiry

Spend divided by real enquiries, compared every month with the most you can afford to pay.

What a booking costs

Ads behind each booking

Cost per enquiry divided by the share of enquiries that book, set against the average booking.

Where it comes from

Bookings by campaign

Every enquiry traced to the campaign and route that brought it, so budget follows the routes that pay.

What each question needs

Match each question to the number that answers it

  • Which campaigns bring bookings?Clicks look good everywhere
    Enquiries and bookings counted per campaign and route
  • Is the budget too high?Spend rises, results are unclear
    Cost per enquiry against the most you can pay€22.94 → €18.00 per enquiry
  • Do calls count?Calls, WhatsApp and email clicks
    The form as the main conversion, the rest tracked as secondaryForm enquiries only
  • Does a booking pay for its ads?The real question behind every report
    Ads behind each booking against the average booking€67 against €691

Irish Transfer figures from its Google Ads account

One year of Irish Transfer’s Google Ads

August 2025 against August 2026

MeasureChange
Website enquiries from Google Ads+148%
Clicks that became an enquiry4.5% → 10.0%
Cost per enquiry€22.94 → €18.00
Ad spend+95%

Website enquiries from Google Ads

Change
+148%

Clicks that became an enquiry

Change
4.5% → 10.0%

Cost per enquiry

Change
€22.94 → €18.00

Ad spend

Change
+95%

Irish Transfer’s Google Ads account. A conversion is only the website enquiry form; calls, WhatsApp and email clicks are tracked as secondary actions and not counted.

What you can afford

The most an enquiry can cost you

Ads are paid out of the margin on each booking, and only some enquiries book. Set your own figures and compare the result with the cost per enquiry in your account.

The sliders start from Irish Transfer: €691 average booking in 2026 and 24% of enquiries won in August 2026. The margin and the profit you keep are yours to set.

The most one enquiry can cost€37.68
The most one booking can cost in ads€157

per booking: average booking × margin − profit you keep
per enquiry: per booking × share of enquiries you win

Compare the first figure with the cost per enquiry in your Google Ads account. Irish Transfer paid €16.15 per enquiry from June to August 2026.

Our fee starts at €2,000 a month, with no setup fee, and the plan behind these numbers is part of the proposal.

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Before you raise the budget

Four things to fix before more ads

  1. Count only real enquiries

    Make the enquiry form the conversion and test it with a real submission before any spend goes up.

  2. Give every campaign its own page

    A search for one route should land on that route, so the promise in the ad matches the page.

  3. Know the most you can pay

    Work out the limit per enquiry from your margin and the share of enquiries you win, then compare every month.

  4. Raise spend only when tracking works

    More budget on unmeasured campaigns buys more clicks, not more bookings.

How we run it

Google Ads is one of the seven areas we run

We set up tracking that counts real enquiries, build a campaign and a page for each route and service, and report enquiries, their cost and the ads behind each booking every month.

Check your countryThe Google Ads service ›
  1. Set up trackingThe enquiry form as the conversion, tested with a real submission, calls and messages as secondary
  2. Build campaigns per routeAirport, corporate and tour campaigns, each with its own page
  3. Report bookingsEnquiries, cost per enquiry and ads behind each booking, every month, in one report

Guides on Google Ads

Read more before you spend

  1. What is a chauffeur booking worth in paid search?How a chauffeur company works out the most it can pay for a Google Ads enquiry, from the margin on one booking to the cost per booking in the account.Read the guide
  2. What a chauffeur website needs before you buy more trafficThe enquiry form, route pages, trust signals, tracking and speed a chauffeur website needs before more paid traffic is worth buying.Read the guide
  3. Google Ads conversion tracking for chauffeur companiesGoogle Ads conversion tracking for a chauffeur company: enquiry form as main conversion, call rules, offline booking import and enhanced conversions.Read the guide
  4. Is Google Ads worth it for a chauffeur company?When Google Ads pays for a chauffeur company, when it does not, how much to spend and how to set your own limit per enquiry, with Irish Transfer figures.Read the guide

Questions

Before you change your ads

How much should a chauffeur company spend on Google Ads?

Start from the most you can afford per enquiry, which the calculator on this page works out from your margin and the share of enquiries you win. In our partnership the ad budget starts at €1,000 a month and is paid by you straight to Google.

Do phone calls count as enquiries?

At Irish Transfer only the website enquiry form counts as a conversion. Calls, WhatsApp and email clicks are tracked as secondary actions, so the main figure stays a real enquiry.

Why did the cost per enquiry fall while spend rose?

At Irish Transfer the share of clicks that became an enquiry rose from 4.5% to 10.0% between August 2025 and August 2026, so each enquiry got cheaper even as the budget grew by 95%.

Who owns the ad account?

You do. The account, its history and the data stay with your company, and we work in it with manager access.

Is Google Ads worth it for a small chauffeur company?

It is when a booking leaves more margin than the ads behind it cost. At Irish Transfer about €67 of ads stood behind each booking from June to August 2026, against an average booking of €691.

One chauffeur company in each country

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