Average booking value
- 2025
- €479
- 2026
- €691
Booking value at chauffeur companies
Earn more from every booking
Each booking can earn more through day tours, golf trips, the right vehicle class and prices built for the time a car is tied up. Irish Transfer raised its average booking by 44% in a year, mostly through tours and golf.
+44%
higher average booking value at Irish Transfer than a year ago, mostly from tours and golf
×2what an airport transfer earns, for an average touring day
1 in 2euros of booking revenue now from tours and golf, up from 1 in 4
Irish Transfer · 4fleet booking data · January to September 2026 against 2025
Where the value is
Four ways to earn more per booking
The trip, not the transfer
Day tours
A day out with planned stops, priced as a day, where an airport run is priced as a distance.
Groups with clubs and tee times
Golf trips
Transfers between the airport, the hotel and the courses for a group with golf bags, sometimes over several days.
The car the traveller asks for
Vehicle class
A premium car or a larger van priced for what it is, rather than at the saloon rate.
How the price is built
Pricing rules
Hourly and day rates, minimum fares and return trips, so short or awkward jobs still pay.
What to offer
Match each request to the product that earns more
- An airport arrival heading westA transfer to Galway or Killarney→A day tour on the way, priced as a dayTouring day ×2 an airport transfer
- A golf groupClubs, courses and a hotel base→One golf package for the whole stayTours and golf: 1 in 2 euros of revenue
- A request for a bigger carA family, luggage or a VIP guest→A vehicle class priced for what it is
- A short or late-night jobLittle driving, a lot of waiting→A minimum fare or an hourly rate
Irish Transfer results from 4fleet bookings
Where the money came from
Irish Transfer’s bookings, one year apart
| Measure | 2025 | 2026 |
|---|---|---|
| Average booking value | €479 | €691 |
| Revenue from tours and golf | 23% | 49% |
| Average airport transfer | Not measured | €417 |
| Average touring day | Not measured | €840 |
Revenue from tours and golf
- 2025
- 23%
- 2026
- 49%
Average airport transfer
- 2025
- Not measured
- 2026
- €417
Average touring day
- 2025
- Not measured
- 2026
- €840
4fleet production data, January to September of each year, bookings not cancelled. The trip type is read from the booking text, so averages by type are shown for 2026 only.
What a higher average is worth
The same bookings at a higher average
Keep the number of bookings and change only what each one is worth. The starting values are Irish Transfer’s averages a year apart.
The sliders start from Irish Transfer: €479 and €691 average bookings, January to September 2025 and 2026.
Extra booking revenue a month€6,360
The same over a year€76,320
bookings a month × (new average booking − average booking today)
The number of bookings stays the same here, so the whole difference comes from what each booking is worth.
Our fee starts at €2,000 a month, with no setup fee, and the plan behind these numbers is part of the proposal.
ApplyBefore you change prices
Four things to check first
Know what an hour and a kilometre cost you
Fuel, the driver, the car and the time without passengers, so every price starts above cost.
Price the day, not the distance
A touring day ties up a car and a driver for the whole day, so price it as a day.
“€840 for a touring day against €417 for an airport transfer”Irish Transfer, average 2026 booking
Tell partners before prices change
Hotels and agents who sell your trips need the new rates before their guests see them.
Watch the share of enquiries you win
If it drops after a price change, look at which routes and services lost before you change anything else.
How we run it
Offer and strategy is one of the seven areas we run
We read your bookings by route, service and vehicle, build the products that earn more and put them on the website, in ads, with partners and on OTAs, at prices you approve.
- 1Read the numbersWhich routes, services and vehicles earn the most per booking and per hour
- 2Build the productsDay tours, golf trips and vehicle classes, priced as products with their own pages and listings
- 3Sell them everywhereOn the website, in Google Ads, with partners and on marketplaces such as Viator, then watch the average booking
Guides on booking value
Read more before you change prices
How to launch a new chauffeur service without guessing its profitabilityA one-page product card, a break-even check and a demand test for chauffeur companies launching golf days, tours or other new services.Read the guide ›
How to price chauffeur services: flat, hourly and day ratesHow a chauffeur company prices airport transfers, hourly work and touring days, with the rules that keep every job above cost and Irish Transfer figures.Read the guide ›
How to raise prices at a chauffeur company without losing customersHow a chauffeur company raises prices: where to start, how to tell partners, which promises to keep and what to measure after, with Irish Transfer figures.Read the guide ›
Questions
Before you change your offer
How can a chauffeur company raise its average booking value?
Sell more of what earns more per booking: day tours, golf trips and larger vehicles, priced as products. At Irish Transfer the average booking rose 44% in a year, mostly from tours and golf.
Should we charge by the hour or a flat rate?
Use a flat price for routes that travellers compare, such as airport transfers, and an hourly or day rate for open-ended work, with a minimum that covers the time a car is tied up.
Will higher prices cost us bookings?
Some may, which is why you watch the share of enquiries you win after a change. A price that covers your costs on every booking is worth more than a full diary that does not.
Do you set our prices?
You do. We bring the numbers on routes, services and margins and propose prices, and you approve them before anything changes.
Is golf worth adding?
For Irish Transfer it was, as tours and golf went from about 1 in 4 euros of booking revenue to about 1 in 2 in a year. Whether it fits you depends on the courses and hotels within reach.
One chauffeur company in each country
Is your country still open?
Ireland is already taken, so check yours and apply in a few minutes.