Autumn
- What to do
- Write to golf and tour operators and agents with next season’s rates
- Why then
- They plan next season while yours is ending
The quiet season at chauffeur companies
Fill the quiet months and book next season early
The quiet months are when golf and tour operators, agents and companies plan the year ahead. Sending rates while they choose, and using the free weeks for pages, prices and listings, gets next season’s bookings moving before it starts.
40%
of the golf operators Irish Transfer wrote to in September asked for rates for next season
1 in 2euros of booking revenue now from tours and golf, up from 1 in 4
47travel agencies and tour operators working with Irish Transfer
Irish Transfer · golf campaign September 2026 · 4fleet bookings January to September 2026 against 2025
Where winter work comes from
Four ways to use the quiet months
Sold in autumn and winter
Next season’s groups
Golf and tour groups that operators plan months ahead and book once rates arrive.
Work that runs all year
Companies and local work
Staff airport runs, meetings and events, which follow the business calendar rather than the tourist season.
Partners planning next year
Agents and DMCs
Travel agents and destination management companies plan next season while your diary is quiet.
Time you have now
Pages, prices and listings
Route pages, the partner pack, OTA listings and prices, ready before the season starts.
What to do with each
Match each quiet-season opening to the work that fills it
- Golf operators planning next yearCourses and hotels booked early→Group rates sent in the autumn40% asked for rates
- Agents building programmesNext season’s trips→Season rates and a partner pack47 agencies and tour operators
- Companies with travelling staffBusy outside the tourist season→An account with one contact and one invoice
- A quiet websiteFew enquiries in winter→New route pages and search work ready for spring
- Google Ads in quiet monthsFewer searches for your routes→A smaller budget now, raised before the season with your approval
Irish Transfer results from partner outreach
A plan for the quiet months
What to do and when
| When | What to do | Why then |
|---|---|---|
| Autumn | Write to golf and tour operators and agents with next season’s rates | They plan next season while yours is ending |
| Early winter | Review last year’s bookings, prices and routes | The numbers are complete and the diary is free |
| Winter | Build route pages, update listings and the partner pack | Pages have time to be found before spring |
| Late winter | Open next season’s dates and raise ad budgets with your approval | Travellers start booking before the season starts |
Early winter
- What to do
- Review last year’s bookings, prices and routes
- Why then
- The numbers are complete and the diary is free
Winter
- What to do
- Build route pages, update listings and the partner pack
- Why then
- Pages have time to be found before spring
Late winter
- What to do
- Open next season’s dates and raise ad budgets with your approval
- Why then
- Travellers start booking before the season starts
Seasons differ by country, so move each step to the months when your bookings slow down and pick up.
Before the season ends
Four things to check this year
Look at last year by month
Bookings and revenue by month show when the quiet weeks start and end in your market.
Write to partners before they plan
Golf and tour operators set their next season early, so send rates while they are still choosing.
“40% of the golf operators we wrote to asked for rates for next season”Irish Transfer, September 2026
Keep fixed costs in view
Cars, insurance and staff cost the same in a quiet month, so plan the season with them in mind.
Use the quiet weeks for groundwork
Search work is steady rather than fast, so pages built in winter are ready when travellers start searching.
How we run it
The quiet season is planned across the seven areas we run
Partners, offer and strategy, the website and Google Ads each have their own job in the quiet months, and one plan ties them to the dates when your bookings slow down and pick up.
- 1Read last yearBookings by month, route and service, and the weeks that went quiet
- 2Sell next season earlyRates to golf and tour operators, agents and companies, sent while they plan
- 3Get ready for the seasonPages, listings, prices and ad budgets in place before travellers start booking
Guides for the quiet season
Read more before the season ends
How to launch a new chauffeur service without guessing its profitabilityA one-page product card, a break-even check and a demand test for chauffeur companies launching golf days, tours or other new services.Read the guide ›
A practical search visibility plan for an established chauffeur companyHow an established chauffeur company plans route pages, its Google Business Profile and reviews, in the order that pays soonest, and measures the result.Read the guide ›
What a chauffeur company can do in the slow seasonA month-by-month plan for a chauffeur company in the quiet season: selling next season early, winter products, corporate work, groundwork and ads.Read the guide ›
Selling golf transfers to golf tour operatorsWhat golf tour operators need from a chauffeur company, how to find them, when to write and how to price a golf stay, with Irish Transfer figures.Read the guide ›
Questions
Before the quiet months
When should a chauffeur company start selling next season?
In the autumn, while partners are planning. Irish Transfer wrote to golf operators in September 2026 for the 2027 season.
Should we cut prices in the quiet season?
Look at products and partners before discounts. A discount can be hard to take back once the season returns, while a new product or partner keeps paying.
Should we switch off Google Ads in winter?
Not necessarily. Searches for your routes fall, so the budget can follow them down, and it goes up again before the season, only with your approval.
What can idle cars and drivers do?
Company work, local events and overflow from partner chauffeur companies can fill some of the gaps. Irish Transfer works with more than 80 partner companies across Ireland.
Does SEO help in winter?
It is steady work rather than a sprint, so pages built in the quiet months have time to be found before travellers start searching again.
One chauffeur company in each country
Is your country still open?
Ireland is already taken, so check yours and apply in a few minutes.