Offer and strategy
- +44%higher average booking value than a year ago, mostly from tours and golf
- 1 in 4 → 1 in 2euros of booking revenue from tours and golf, a year apart
- ×2what an airport transfer earns, for an average touring day
Our client in Ireland
Irish Transfer runs all seven areas of marketing with us
A chauffeur and transfer company in Limerick, Ireland. Since August 2025 we have run its strategy and pricing, website, search, Google Ads, travel marketplaces, B2B partners and enquiry handling in 4fleet, and its booking revenue in the third quarter was 5.4 times what it was a year before.
Area by area
What changed in each of the seven areas
Website and brand
- 16 → 210pages on the website, a page for every route and service it sells
SEO and AI search
- ×11more searches with the site on Google’s first page than a year ago
- ×3.75more enquiries from Google search than the summer before
Google Ads
- ×2.5more website enquiries from Google Ads in August than a year earlier, with spend up 95%
- −22%cost per enquiry over the same year
- €67of ads behind each booking, against an average booking of €691
Travel marketplaces
- Viatora private transfer from Shannon Airport to Galway City, with touring and golf days to list next
B2B partners
- 47travel agencies and tour operators working with Irish Transfer, won since October 2025
- 40%of the golf operators we wrote to asked for rates for next season
- 80+partner chauffeur companies, so the whole island is covered
Enquiries and bookings
- 19.5 minmedian first reply to an enquiry, August 2026
- 73%of new bookings came from a quote accepted online
- 24%of enquiries won in August 2026
- 400+confirmations, reminders and review requests sent automatically in one summer
Irish Transfer · Ireland · with Whispr since August 2025
A year of building the marketing department
×5.4booking revenueQ3 2026 against Q3 2025
+232%bookingsJan to Sep, 2026 against 2025
+44%average booking valueJan to Sep, 2026 against 2025
−36%ads as a share of revenueQ3 2026 against Q3 2025
Quarter by quarter
Ad spend went up 3.5 times and revenue grew faster, so ads now cost 5.2% of revenue, down from 8.1%. The 38.6% in Q1 2026 is the quiet season, when the campaigns were being built up and tuned ahead of the summer.
- Aug 2025website, Google Ads, SEO and AI search
- Oct 2025travel agency partners
- Jun 20264fleet live
- Sep 2026golf campaign for 2027
Q22025
Q32025
Q42025
Q12026
Q22026
Q32026
11.8%of revenue on ads
8.1%of revenue on ads
9.9%of revenue on ads
38.6%of revenue on ads
7.7%of revenue on ads
5.2%of revenue on ads
- Aug 2025website, Google Ads, SEO and AI search
- Oct 2025travel agency partners
- Jun 20264fleet live
- Sep 2026golf campaign for 2027
How we built it
B2B partners
47
travel agencies and tour operators working with Irish Transfer, won in one year
Travel agenciesTour operatorsDestination management companiesGolf operators
Chauffeur partner network
80+ chauffeur companies, so the whole island is covered
4fleet in the office
What changed for the owner
- New bookings from an online quote the customer accepts73%
- Median first reply to an enquiry, August 202619.5 min
- Enquiries that end in a booking9% → 24%
- Jobs passed to partner chauffeurs from the same screen✓
1 → 5 carsIrish Transfer grew its own fleet
1 → 3 driversand hired drivers to run them
Minibuses and coachesoffered through partners, with no investment in a bigger fleet
What we are doing now
Next for Irish Transfer
- B2B campaign to agencies and tour operators
- More products on travel marketplaces
- More SEO, and visibility in AI answers (GEO)
- The website in four more languages
Google Ads in 2027, with larger budgets
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IRISH TRANSFERChauffeur company · Ireland · client since August 2025I drive and I look after the customers. Since August 2025 Whispr has looked after everything that brings them to us: the website, the ads, Viator and GetYourGuide, the travel agents, and the way every enquiry lands in 4fleet with a price ready to send. We talk every week, nothing goes out without my say, and I have stopped thinking about marketing at night.
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