An enquiry form that asks only what a quote needs, takes under a minute on a phone and sits on every route page next to the price is what most chauffeur websites need; instant booking suits a handful of fixed airport routes. What matters is the minute after send: the enquiry in one list, a message with a time, a real price with a link to accept and pay through your own card processor. At Irish Transfer 73 percent of new bookings between 7 June and 31 August 2026 came from a quote accepted online, and the share of ad clicks that became enquiries rose from 4.5 to 10.0 percent in a year.
Does a chauffeur website need a booking widget or an enquiry form?
For most chauffeur companies, an enquiry form that produces a quote within minutes, with a link to accept and pay. A full booking widget, where the traveller picks a vehicle, sees an instant price and pays, suits fixed-route airport work in a city where you can price every route in advance; it does not suit tours, group work or anything where the price depends on a conversation. Many companies run both: instant booking for the five airport routes that make up most of the enquiries, a short form for everything else. What matters more than the choice is what happens in the minute after the traveller presses send.
What should the form ask?
Only what a quote needs: date and time, pickup and drop-off, the number of passengers and bags, the flight number for airport pickups, and a vehicle preference if any. Name and a way to reply, with WhatsApp as an option next to email and phone. Everything else, from the passenger's nationality to a message box with a hundred-word minimum, costs enquiries. Fill the form in yourself on a phone and time it; under a minute is the target, because that is where most travellers will use it, often on hotel wi-fi.
At Irish Transfer the share of ad clicks that became enquiries rose from 4.5 percent to 10.0 percent between August 2025 and August 2026, after the new website and campaigns together, and the form is the first thing the new site changed.
Where should the form sit?
On every route and service page, on the first screen, next to the price or starting price, not on a separate contact page three clicks away. A traveller who has searched for a transfer from one airport should land on that airport's page and see the form and the price together. The landing page guide covers the first screen, and the website before paid traffic guide the rest of the page.
What should happen in the minute after the traveller presses send?
The enquiry lands in one list with the route, date and passengers, the traveller gets a message saying when the price will come, and someone or something sends a real price with a link to accept it. At Irish Transfer 73 percent of new bookings between 7 June and 31 August 2026 came from a quote accepted online, and the median first reply was 19.5 minutes in August 2026. A form that drops the enquiry into an inbox nobody checks until the evening is a form that works for your competitor; the speed to lead guide covers why, and the limo booking software guide what the system behind the form has to do.
Should the traveller pay on the website?
Yes, once the price is agreed, and the choice is a deposit or the full fare. A quote the traveller can accept and pay at midnight turns a decision into a booking before the competitor opens in the morning, and a card on file is what makes a no-show policy enforceable. Payment goes through your own card processor, so the money arrives in your account and the fee is the processor's published rate; a widget that routes payments through a third party at its own margin is a commission by another name.
What should the form not do?
- Ask for a password or an account before the first enquiry.
- Send the traveller to a generic thank-you page with no time by which a price will come.
- Lose the source: the form should record which page and which campaign the enquiry came from, which the conversion tracking guide depends on.
- Let spam through unfiltered; a hidden honeypot field catches most of it without a puzzle for the traveller.
- Live only in English on a site that sells to German or Italian travellers, when the form is the one page that most needs their language.
How do you know the form is working?
Four numbers a month: visitors who reached a page with the form, forms sent, prices sent within the hour, and bookings from those forms. The first two ratios belong to the website; the last two belong to the enquiry handling, and the lost enquiries calculator shows what each point of the last ratio is worth. The Website and brand page shows what a site built around the form looks like.
Questions owners ask
Does a chauffeur website need a booking widget?
Only for fixed routes you can price in advance, such as a few airport runs. Tours, groups and anything priced by conversation need an enquiry form that produces a quote within minutes with a link to accept.
What fields should a chauffeur booking form have?
Date and time, pickup and drop-off, passengers and bags, flight number for airport pickups, vehicle preference, name and a way to reply including WhatsApp. Everything else costs enquiries.
Should customers pay on the website?
Yes, once the price is agreed, as a deposit or the full fare, through your own card processor at its published rate. A card on file is what makes a no-show policy enforceable.
Where should the form be on the page?
On every route and service page, on the first screen, next to the price or starting price, not on a separate contact page.
How do you know the form is working?
Four monthly numbers: visitors to pages with the form, forms sent, prices sent within the hour and bookings from those forms.
Can a chauffeur company use Google Local Services Ads?
Bokun or Rezdy: does a chauffeur company need a booking system for OTAs?
Travel agent commission: what a chauffeur company should offer