MeowBaby
E-commerce Baby Brand
How AI-Powered Ads + Custom Automation Helped a Baby Brand Scale in Ireland
Client
Name
MeowBaby
Industry
E-commerce / Baby Products
Location
Ireland
The Challenge
Fragmented marketing data across multiple platforms
- 1
Marketing data scattered across Google Ads, Meta Ads, Amazon, and Shopify
- 2
Hours spent weekly on manual reporting and data compilation
- 3
No single source of truth for performance metrics
- 4
Difficulty identifying cross-channel opportunities
- 5
Delayed decision-making due to lack of real-time insights
The Solution
Google/Meta Ads management + Command Center dashboard
Restructured Google Ads campaigns with Performance Max for better automation
Optimized Meta Ads with improved audience targeting and creative testing
Built custom Command Center dashboard integrating all data sources
Automated weekly reporting and anomaly detection
Implemented cross-channel attribution tracking
The Results
Unified data view and significant time savings
5+
Data Sources
Unified in one dashboard
5+ hrs
Reporting Time
Saved per week
Real-time
Decision Speed
From weekly delays
Improved
Campaign Efficiency
Through better insights
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