Irish Transfer
Transport & Logistics
Google Ads + B2B Lead Generation + Website Redesign: Complete Digital Transformation
Client
Name
Irish Transfer
Industry
Transport & Logistics
Location
Ireland
The Challenge
Outdated website and inefficient digital marketing
- 1
Legacy website not optimized for mobile or conversions
- 2
Google Ads campaigns with poor structure and wasted spend
- 3
No proper conversion tracking or lead capture forms
- 4
Low visibility in search results for key service areas
- 5
Limited ability to track and measure marketing ROI
The Solution
Complete website redesign + restructured Google Ads campaigns
Designed and built modern, mobile-first website with clear CTAs
Restructured Google Ads with geo-targeted campaigns (USA, Canada, UK, Ireland)
Implemented conversion tracking for all booking inquiries
Created dedicated landing pages for key service routes
Set up Target CPA bidding strategy optimized for lead generation
The Results
Significant improvement in ad performance and lead quality
+51%
CTR
8.5% to 12.9%
7.1%
Conv Rate
Stable performance
€1.12
CPC
Avg cost per click
4
Markets
USA, UK, IE, Canada
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