Elite Motion Ireland
Premium Chauffeur Services
Google Ads Restructure: Cutting Cost Per Lead by 58% for Premium Transport
Client
Name
Elite Motion Ireland
Industry
Premium Transport
Location
Ireland
The Challenge
Fragmented campaigns with high acquisition costs
- 1
20+ legacy campaigns with no clear structure or focus
- 2
Cost per conversion at €22.51 - unsustainable for margins
- 3
Multiple paused campaigns wasting budget on irrelevant searches
- 4
No Target CPA strategy - using basic maximize clicks bidding
- 5
Targeting too many markets without proper segmentation
The Solution
Campaign consolidation + Target CPA implementation
Consolidated campaigns to 2 focused markets: UK and USA
Implemented Target CPA bidding with conversion optimization
Paused underperforming legacy campaigns to eliminate waste
Restructured ad groups around high-intent keywords
Set up proper conversion tracking for booking inquiries
The Results
Significant cost reduction while improving lead quality
-58%
Cost/Lead
€22.51 to €9.55
+44%
CTR
9.1% to 13.1%
-47%
CPC
€2.07 to €1.09
+24%
Conv Rate
9.2% to 11.4%
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