Elite Motion Ireland
B2B Service Provider
Google Ads Optimization for B2B Service Provider
Client
Name
Elite Motion Ireland
Industry
B2B Services
Location
Ireland
The Challenge
Low conversion rates and high cost per lead
- 1
Existing Google Ads campaigns with poor performance
- 2
High cost per acquisition eating into margins
- 3
Low quality leads not converting to customers
- 4
Lack of proper conversion tracking
- 5
No clear campaign structure or optimization strategy
The Solution
Campaign restructure + landing page optimization
Complete audit and restructure of Google Ads campaigns
Implemented proper conversion tracking with GA4
Created focused landing pages for key services
Set up negative keyword management to reduce wasted spend
Developed bid strategy aligned with business goals
The Results
Improved ROAS and lower cost per acquisition
Improved
ROAS
Significant increase
Lower
CPA
Reduced acquisition cost
Higher
Lead Quality
Better targeting
Complete
Tracking
Full visibility
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