Angelove
E-commerce Brand
Amazon PPC Optimization for Growing E-commerce Brand
Client
Name
Angelove
Industry
E-commerce / Furniture
Location
Germany
The Challenge
Underperforming Amazon advertising campaigns
- 1
High ACoS (Advertising Cost of Sale) eating into profit margins
- 2
Poor product visibility in competitive categories
- 3
Inefficient keyword targeting and bid management
- 4
Lack of structured campaign architecture
- 5
Limited understanding of Amazon's advertising ecosystem
The Solution
Complete Amazon PPC restructure and optimization
Comprehensive audit of existing Amazon campaigns
Implemented structured campaign architecture (auto, broad, phrase, exact)
Developed negative keyword strategy to eliminate wasted spend
Set up product targeting campaigns for competitor products
Created ongoing optimization and bid management process
The Results
Structured campaigns with strong ROAS on best performers
12.4x
Best ROAS
Top campaign return
8%
Best ACoS
Low bids campaign
17
Campaigns
Active SP campaigns
DE
Market
Germany Amazon
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